Why Product Discounts Do More Harm Than GoodDiscounts are easy mechanisms to grow sales, but they lead you down a few rabbit holes that you may find difficult to escape. Trust me, I've been there. By Sheldon De Sousa , in Product Management , at March 3, 2021
Why Signifiers Are So Important In UXAffordances and signifiers are highly interdependent particularly when affordances are open to interpretation. This is especially true in novel situations for the user. By Sheldon De Sousa , in Product Management , at February 18, 2021
Cultural Impact On Customer ServiceCustomer service is one of the hallmarks of any sound business strategy. When properly executed , it creates a positive experience for customers leading to higher levels of satisfaction which ultimately delivers better business outcomes. By Sheldon De Sousa , in Brand Management Product Management , at December 30, 2020
How To Prioritize A Product RoadmapWhen people ask me about building a product roadmap, I often respond with a question, " Are you talking about building one or prioritizing one?". By Sheldon De Sousa , in Product Management , at December 22, 2020
The Advantages Of Brand EquityBrand equity is an abstract element that many companies and agencies attempt to quantify. Brand equity is the strength of the hook or the level of sway a brand holds in purchase decisions. By Sheldon De Sousa , in Brand Management , at December 17, 2020
Experiment Now Or Follow The Brave LaterThe fear of failure leaves many swimming in a comfort zone they call home. Most will never challenge the status quo preferring to let others show them the way forward. By Sheldon De Sousa , in Product Management , at December 15, 2020
How Brick & Mortar Drop The E-Com BallE-commerce has become an essential constituent of the global retail framework. It’s hard to escape the comfort of digital shopping paired seamlessly with the convenience of store-to-door delivery. By Sheldon De Sousa , in Product Management , at December 3, 2020
Google’s New Logos Surprise MeGoogle's new logos are odd, even for a company that prides itself on being unconventional. I woke up this morning questioning the Merlot I consumed the previous evening. By Sheldon De Sousa , in Brand Management , at November 3, 2020
How To Build A Sustainable AppWith over 3.2 billion smartphone users and 1.3 billion tablet users across the globe, it should come as no surprise that the app industry remains lucrative and is growing at a frantic pace. By Sheldon De Sousa , in Product Management , at October 17, 2020
Google’s Strange Hardware Naming ConventionsGoogle's portfolio architecture is unconventional. That motif applies to their product naming conventions. Could it backfire? By Sheldon De Sousa , in Brand Management , at September 7, 2020