Monday, January 18, 2021

SHELDON DE SOUSA

A PRODUCT & BRANDING BLOG

SHELDON DE SOUSA

Google’s New Logos Surprise Me

By Sheldon De Sousa , in Brand Management , at November 3, 2020

How To Build A Sustainable App

By Sheldon De Sousa , in Product Management , at October 17, 2020

The Necessity Of Ethical Branding.

By Sheldon De Sousa , in Brand Management , at April 21, 2019

What Is A Brand?

By Sheldon De Sousa , in Brand Management , at February 10, 2019

Cultural Impact On Customer Service

Customer service is one of the hallmarks of any sound business strategy. When properly executed , it creates a positive experience for customers leading to higher levels of satisfaction which ultimately delivers better business outcomes.

By Sheldon De Sousa , in Brand Management Product Management , at December 30, 2020

How To Prioritize A Product Roadmap

When people ask me about building a product roadmap, I often respond with a question, " Are you talking about building one or prioritizing one?".

By Sheldon De Sousa , in Product Management , at December 22, 2020

The Advantages Of Brand Equity

Brand equity is an abstract element that many companies and agencies attempt to quantify. Brand equity is the strength of the hook or the level of sway a brand holds in purchase decisions.

By Sheldon De Sousa , in Product Management , at December 17, 2020

Experiment Now Or Follow The Brave Later

The fear of failure leaves many swimming in a comfort zone they call home. Most will never challenge the status quo preferring to let others show them the way forward.

By Sheldon De Sousa , in Product Management , at December 15, 2020

How Brick & Mortar Drop The E-Com Ball

E-commerce has become an essential constituent of the global retail framework. It’s hard to escape the comfort of digital shopping paired seamlessly with the convenience of store-to-door delivery.

By Sheldon De Sousa , in Product Management , at December 3, 2020

Google’s New Logos Surprise Me

Google's new logos are odd, even for a company that prides itself on being unconventional. I woke up this morning questioning the Merlot I consumed the previous evening.

By Sheldon De Sousa , in Brand Management , at November 3, 2020

How To Build A Sustainable App

With over 3.2 billion smartphone users and 1.3 billion tablet users across the globe, it should come as no surprise that the app industry remains lucrative and is growing at a frantic pace.

By Sheldon De Sousa , in Product Management , at October 17, 2020

Google’s Strange Hardware Naming Conventions

Google's brand architecture is unconventional. That motif applies to their product naming conventions. Could it backfire?

By Sheldon De Sousa , in Brand Management , at September 7, 2020

How Bad UX Ruins A Good App

Submitting an order is one of the few primary reasons for this technology's existence. Surely, someone walked the user's path before delivering the project.

By Sheldon De Sousa , in Product Management , at August 23, 2020

Marketing During A Pandemic

Marketing during a pandemic is tough, particularly for small businesses. Public fear, social distancing, economic distress and a host of other factors have affected commerce across the globe.

By Sheldon De Sousa , in Brand Management , at August 21, 2020