Developing Products For Creatures Of HabitAs humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our mind and are triggered when we interact with new circumstances. By Sheldon De Sousa , in Brand Management Product Management , at October 27, 2019
How To Reposition The CompetitionIn an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is similar to finding a needle in a haystack. By Sheldon De Sousa , in Brand Management , at October 9, 2019
3 Elements Critical To Brand SuccessWhether you're a start-up, a small business, an entrepreneur or a large organization, ensuring that these 3 elements are incorporated into your brand strategy, will serve you well. By Sheldon De Sousa , in Brand Management , at October 1, 2019