My Bio

Hi, I’m Sheldon De Sousa.

I help develop and market products that people find useful, satisfying and valuable enough to share their experience.

 

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For over 15 years I’ve worked with companies to bring some pretty awesome products to market. I’ve worked on product strategy, development and marketing to deliver the total package.

I’m drawn towards products that are deep-rooted in consumer research. The type that ends up being simple and intuitive, yet profound and potentially disruptive.

I’m equally passionate about brand strategy. I believe that the only thing that trumps a great product is a brand that finds a deeper connection with people.

Product Development & Marketing

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.

– Hans Hofmann

 

To me, a good product retains a sense of simplicity, is intuitive and aesthetically appealing. The experience it delivers must be unique, pleasurable and memorable so that users seek no other.

I also believe that when it comes to finding product affinity, a good understanding of brand strategy, buying-journeys and customer-experience is fundamental to building strong connections. I’ve been a student of these subjects for some time now and continue to search for interesting new ideas to adapt to my product-market.