Cultural Impact On Customer Service

Customer service is one of the hallmarks of any sound business strategy. When properly executed , it creates a positive experience for customers leading to higher levels of satisfaction which ultimately delivers better business outcomes.Continue reading →

The Advantages Of Brand Equity

Brand equity is an abstract element that many companies and agencies attempt to quantify. Brand equity is the strength of the hook or the level of sway a brand holds in purchase decisions.Continue reading →

Google’s New Logos Surprise Me

Google's new logos are odd, even for a company that prides itself on being unconventional. I woke up this morning questioning the Merlot I consumed the previous evening.Continue reading →

Google’s Strange Hardware Naming Conventions

Google's portfolio architecture is unconventional. That motif applies to their product naming conventions. Could it backfire?Continue reading →

Marketing During A Pandemic

Marketing during a pandemic is tough, particularly for small businesses. Public fear, social distancing, economic distress and a host of other factors have affected commerce across the globe. Continue reading →

Why Marketing Messages Fail

The trouble with marketing messages is that you (the author) can never fully guarantee that the audience (the recipients) will find affinity, no matter how credible or well-constructed the message may be.Continue reading →

Why Private Labels In The Middle East Have Low Brand Equity.

Given the sales landscape, which is heavily skewed towards hypermarkets and speciality stores, retailers take advantage of the competitive environment to offer the lowest possible prices to end-users.Continue reading →

When Omnichannel Breaks Down

Omni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in their buying journey. The transition in between channels must be fluid for the customer.Continue reading →

Developing Products For Creatures Of Habit

As humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our mind and are triggered when we interact with new circumstances.Continue reading →

How To Reposition The Competition

In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is similar to finding a needle in a haystack.Continue reading →

FROM THE DESK OF SHELDON DE SOUSA

Post Category → Brand Management