Friday, April 16, 2021

SHELDON DE SOUSA

A PRODUCT & BRANDING BLOG

SHELDON DE SOUSA

Category: Brand Management

Cultural Impact On Customer Service

Customer service is one of the hallmarks of any sound business strategy. When properly executed , it creates a positive experience for customers leading to higher levels of satisfaction which ultimately delivers better business outcomes.

By Sheldon De Sousa , in Brand Management Product Management , at December 30, 2020

Google’s New Logos Surprise Me

Google's new logos are odd, even for a company that prides itself on being unconventional. I woke up this morning questioning the Merlot I consumed the previous evening.

By Sheldon De Sousa , in Brand Management , at November 3, 2020

Google’s Strange Hardware Naming Conventions

Google's portfolio architecture is unconventional. That motif applies to their product naming conventions. Could it backfire?

By Sheldon De Sousa , in Brand Management , at September 7, 2020

Marketing During A Pandemic

Marketing during a pandemic is tough, particularly for small businesses. Public fear, social distancing, economic distress and a host of other factors have affected commerce across the globe.

By Sheldon De Sousa , in Brand Management , at August 21, 2020

Why Marketing Messages Fail

The trouble with marketing messages is that you (the author) can never fully guarantee that the audience (the recipients) will find affinity, no matter how credible or well-constructed the message may be.

By Sheldon De Sousa , in Brand Management , at July 9, 2020

Why Private Labels In The Middle East Have Low Brand Equity.

Given the sales landscape, which is heavily skewed towards hypermarkets and speciality stores, retailers take advantage of the competitive environment to offer the lowest possible prices to end-users.

By Sheldon De Sousa , in Brand Management Product Management , at November 24, 2019

When Omnichannel Breaks Down

Omni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in their buying journey. The transition in between channels must be fluid for the customer.

By Sheldon De Sousa , in Brand Management Product Management , at November 12, 2019

Developing Products For Creatures Of Habit

As humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our mind and are triggered when we interact with new circumstances.

By Sheldon De Sousa , in Brand Management Product Management , at October 27, 2019

How To Reposition The Competition

In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is similar to finding a needle in a haystack.

By Sheldon De Sousa , in Brand Management , at October 9, 2019

3 Elements Critical To Brand Success

Whether you're a start-up, a small business, an entrepreneur or a large organization, ensuring that these 3 elements are incorporated into your brand strategy, will serve you well.

By Sheldon De Sousa , in Brand Management , at October 1, 2019