Google’s Strange Hardware Naming Conventions
Google's portfolio architecture is unconventional. That motif applies to their product naming conventions. Could it backfire?Continue reading
How Bad UX Ruins A Good App
Submitting an order is one of the few primary reasons for this technology's existence. Surely, someone walked the user's path before delivering the project. Continue reading
Marketing During A Pandemic
Marketing during a pandemic is tough, particularly for small businesses. Public fear, social distancing, economic distress and a host of other factors have affected commerce across the globe. Continue reading
Why Marketing Messages Fail
The trouble with marketing messages is that you (the author) can never fully guarantee that the audience (the recipients) will find affinity, no matter how credible or well-constructed the message may be.Continue reading
How Amazon’s 1-Click Changed The E-Com Game
Did Amazon's '1-Click' create a revolution? When Amazon came into business over 20 years ago , no one could have predicted that we were dealing with a $900B+ company in the making.Continue reading
Let’s Talk Customer Experience (CX).
Customer experience (CX) is the mental, emotional or physical state of a customer as a result of some interaction with a business or brand.Continue reading
How To Write Good User Stories
User stories are short descriptions, usually a sentence or two, about a task one aims to accomplish. They are narrated from the perspective of the person performing that particular task.Continue reading
Why Private Labels In The Middle East Have Low Brand Equity.
Given the sales landscape, which is heavily skewed towards hypermarkets and speciality stores, retailers take advantage of the competitive environment to offer the lowest possible prices to end-users.Continue reading
Why Google Struggles With Hardware.
I have always had a lot of respect for how the search engine has evolved. Google has made several natural, and sometimes questionable, extensions to its product portfolio en route to a market cap of over $900B.Continue reading
When Omnichannel Breaks Down
Omni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in their buying journey. The transition in between channels must be fluid for the customer.Continue reading