How Bad UX Ruins A Good AppSubmitting an order is one of the few primary reasons for this technology's existence. Surely, someone walked the user's path before delivering the project. By Sheldon De Sousa , in Product Management , at August 23, 2020
Marketing During A PandemicMarketing during a pandemic is tough, particularly for small businesses. Public fear, social distancing, economic distress and a host of other factors have affected commerce across the globe. By Sheldon De Sousa , in Brand Management , at August 21, 2020
Why Marketing Messages FailThe trouble with marketing messages is that you (the author) can never fully guarantee that the audience (the recipients) will find affinity, no matter how credible or well-constructed the message may be. By Sheldon De Sousa , in Brand Management , at July 9, 2020
How Amazon’s 1-Click Changed The E-Com GameDid Amazon's '1-Click' create a revolution? When Amazon came into business over 20 years ago , no one could have predicted that we were dealing with a $900B+ company in the making. By Sheldon De Sousa , in Product Management , at January 16, 2020
Let’s Talk Customer Experience (CX).Customer experience (CX) is the mental, emotional or physical state of a customer as a result of some interaction with a business or brand. By Sheldon De Sousa , in Product Management , at January 11, 2020
How To Write Good User StoriesUser stories are short descriptions, usually a sentence or two, about a task one aims to accomplish. They are narrated from the perspective of the person performing that particular task. By Sheldon De Sousa , in Product Management , at January 7, 2020
Why Private Labels In The Middle East Have Low Brand Equity.Given the sales landscape, which is heavily skewed towards hypermarkets and speciality stores, retailers take advantage of the competitive environment to offer the lowest possible prices to end-users. By Sheldon De Sousa , in Brand Management Product Management , at November 24, 2019
Why Google Struggles With Hardware.I have always had a lot of respect for how the search engine has evolved. Google has made several natural, and sometimes questionable, extensions to its product portfolio en route to a market cap of over $900B. By Sheldon De Sousa , in Product Management , at November 16, 2019
When Omnichannel Breaks DownOmni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in their buying journey. The transition in between channels must be fluid for the customer. By Sheldon De Sousa , in Brand Management Product Management , at November 12, 2019
Developing Products For Creatures Of HabitAs humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our mind and are triggered when we interact with new circumstances. By Sheldon De Sousa , in Brand Management Product Management , at October 27, 2019