Google’s Strange Hardware Naming ConventionsGoogle's portfolio architecture is unconventional. That motif applies to their product naming conventions. Could it backfire? By Sheldon De Sousa , in Brand Management , at September 7, 2020
Apple iPod – How A Tech Giant Rose.Industry pundits looked at it skeptically, not because of its functionality, but because it was a portable music player launched by a company that had no business in music. Yet the iPod shook the industry. How did Apple pull it off? By Sheldon De Sousa , in Case Studies , at February 26, 2019