Google’s New Logos Surprise MeGoogle's new logos are odd, even for a company that prides itself on being unconventional. I woke up this morning questioning the Merlot I consumed the previous evening. By Sheldon De Sousa , in Brand Management , at November 3, 2020
Facebook’s Brand Image Gets A Facelift, 2019.The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided information. "Has Facebook taken the right steps from a product and branding standpoint to reflect this new face? By Sheldon De Sousa , in Case Studies , at May 14, 2019
Common Branding MistakesThe size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as smaller local ones. Remember the Kendall Jenner "Black Lives Matter" Pepsi commercial? By Sheldon De Sousa , in Brand Management , at April 3, 2019
Why A Sound Brand Portfolio Architecture MattersA brand portfolio is simply the grouping of brands owned and managed by a single company. Without a formal framework for how brands place in the portfolio, confusion tends to prevail. By Sheldon De Sousa , in Brand Management , at March 22, 2019
How To Organize Your Brand Portfolio?A brand portfolio is simply a collection of multiple brands that co-exist under a single organization. Portfolio structures offer clarity on how those brands are organized and deployed to cover various targeted products, markets and audiences without overlap. By Sheldon De Sousa , in Brand Management , at March 17, 2019
Art Of Naming A Brand.A brand name much like your own is something you have to live. The more marketing effort placed behind it, the more entrenched it becomes and more difficult it is to retract or revise. By Sheldon De Sousa , in Brand Management , at March 14, 2019
What Is A Brand?A brand is a cluster of all characteristics, perceptions, expectations or associations, tangible or intangible, that set an individual, product, service, concept, company or place apart for competition in the eyes of the customer. By Sheldon De Sousa , in Brand Management , at February 10, 2019
Taglines And How To Create Them.A tagline is a phrase that seeks to capture a brand's position, promise, commitment or personality. They are the shorthand for what you can expect from it. By Sheldon De Sousa , in Brand Management , at December 21, 2018
Types Of Logo Designs.Logos range from literal to symbolic, pictorial to abstract, word forms to letter forms. Logos become messengers of quality, confidence, class, exclusivity etc. In other words, they convey meaning, perhaps a big idea. By Sheldon De Sousa , in Brand Management , at December 8, 2018
Thinking About Building A Brand?Ultimately, what you create at the end of this process, must leave you comfortable with your decisions. For a brand to flourish, internal buy-in is as important as external acceptance. By Sheldon De Sousa , in Brand Management , at November 26, 2018