The Advantages Of Brand Equity
Brand equity is an abstract element that many companies and agencies attempt to quantify. Brand equity is the strength of the hook or the level of sway a brand holds in purchase decisions.Continue reading
Posts Tagged → brand
Google’s Strange Hardware Naming Conventions
Google's portfolio architecture is unconventional. That motif applies to their product naming conventions. Could it backfire?Continue reading
How To Reposition The Competition
In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is similar to finding a needle in a haystack.Continue reading
3 Elements Critical To Brand Success
Whether you're a start-up, a small business, an entrepreneur or a large organization, ensuring that these 3 elements are incorporated into your brand strategy, will serve you well.Continue reading
Top 5 Branding Blunders Of 2018.
Businesses should always have a contingency plan in place when building a marketing campaign. It's best to steer clear of political, religious or cultural sensitivities. In doing so they must avoid taking sides in controversies that could leave the target audience split. Continue reading
Measuring Brand Awareness.
A brand awareness study is a powerful tool that measures how familiar the target audience is with your brand. The objective is to gauge brand performance and its relation to competition.Continue reading
Common Branding Mistakes
The size of your business does not exempt you from pitfalls. Global business houses are just as vulnerable as smaller local ones. Remember the Kendall Jenner "Black Lives Matter" Pepsi commercial? Continue reading
Why A Sound Brand Portfolio Architecture Matters
A brand portfolio is simply the grouping of brands owned and managed by a single company. Without a formal framework for how brands place in the portfolio, confusion tends to prevail. Continue reading
How To Organize Your Brand Portfolio
A brand portfolio is simply a collection of multiple brands that co-exist under a single organization. Portfolio structures offer clarity on how those brands are organized and deployed to cover various targeted products, markets and audiences without overlap.Continue reading
Art Of Naming A Brand.
A brand name much like your own is something you have to live. The more marketing effort placed behind it, the more entrenched it becomes and more difficult it is to retract or revise.Continue reading