The Advantages Of Brand Equity
Brand equity is an abstract element that many companies and agencies attempt to quantify. Brand equity is the strength of the hook or the level of sway a brand holds in purchase decisions.Continue reading
Posts Tagged → Branding
Google’s New Logos Surprise Me
Google's new logos are odd, even for a company that prides itself on being unconventional. I woke up this morning questioning the Merlot I consumed the previous evening.Continue reading
Google’s Strange Hardware Naming Conventions
Google's portfolio architecture is unconventional. That motif applies to their product naming conventions. Could it backfire?Continue reading
Marketing During A Pandemic
Marketing during a pandemic is tough, particularly for small businesses. Public fear, social distancing, economic distress and a host of other factors have affected commerce across the globe. Continue reading
Why Marketing Messages Fail
The trouble with marketing messages is that you (the author) can never fully guarantee that the audience (the recipients) will find affinity, no matter how credible or well-constructed the message may be.Continue reading
Why Private Labels In The Middle East Have Low Brand Equity.
Given the sales landscape, which is heavily skewed towards hypermarkets and speciality stores, retailers take advantage of the competitive environment to offer the lowest possible prices to end-users.Continue reading
Why Google Struggles With Hardware.
I have always had a lot of respect for how the search engine has evolved. Google has made several natural, and sometimes questionable, extensions to its product portfolio en route to a market cap of over $900B.Continue reading
How To Reposition The Competition
In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is similar to finding a needle in a haystack.Continue reading
3 Elements Critical To Brand Success
Whether you're a start-up, a small business, an entrepreneur or a large organization, ensuring that these 3 elements are incorporated into your brand strategy, will serve you well.Continue reading
The Curious Case Of The Lamborghini Countach
How could a production supercar with so many imperfections win the hearts of millions of people around the globe? What made the Lamborghini Countach so special?Continue reading