How To Prioritize A Product RoadmapWhen people ask me about building a product roadmap, I often respond with a question, " Are you talking about building one or prioritizing one?". By Sheldon De Sousa , in Product Management , at December 22, 2020
The Advantages Of Brand EquityBrand equity is an abstract element that many companies and agencies attempt to quantify. Brand equity is the strength of the hook or the level of sway a brand holds in purchase decisions. By Sheldon De Sousa , in Product Management , at December 17, 2020
Why Private Labels In The Middle East Have Low Brand Equity.Given the sales landscape, which is heavily skewed towards hypermarkets and speciality stores, retailers take advantage of the competitive environment to offer the lowest possible prices to end-users. By Sheldon De Sousa , in Brand Management Product Management , at November 24, 2019