Marketing During A PandemicMarketing during a pandemic is tough, particularly for small businesses. Public fear, social distancing, economic distress and a host of other factors have affected commerce across the globe. By Sheldon De Sousa , in Brand Management , at August 21, 2020
Why Marketing Messages FailThe trouble with marketing messages is that you (the author) can never fully guarantee that the audience (the recipients) will find affinity, no matter how credible or well-constructed the message may be. By Sheldon De Sousa , in Brand Management , at July 9, 2020
When Omnichannel Breaks DownOmni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in their buying journey. The transition in between channels must be fluid for the customer. By Sheldon De Sousa , in Brand Management Product Management , at November 12, 2019
How To Reposition The CompetitionIn an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is similar to finding a needle in a haystack. By Sheldon De Sousa , in Brand Management , at October 9, 2019
3 Elements Critical To Brand SuccessWhether you're a start-up, a small business, an entrepreneur or a large organization, ensuring that these 3 elements are incorporated into your brand strategy, will serve you well. By Sheldon De Sousa , in Brand Management , at October 1, 2019
Top 5 Branding Blunders Of 2018.Businesses should always have a contingency plan in place when building a marketing campaign. It's best to steer clear of political, religious or cultural sensitivities. In doing so they must avoid taking sides in controversies that could leave the target audience split. By Sheldon De Sousa , in Brand Management , at May 28, 2019