Marketing During A Pandemic
Marketing during a pandemic is tough, particularly for small businesses. Public fear, social distancing, economic distress and a host of other factors have affected commerce across the globe. Continue reading
Posts Tagged → communication
Why Marketing Messages Fail
The trouble with marketing messages is that you (the author) can never fully guarantee that the audience (the recipients) will find affinity, no matter how credible or well-constructed the message may be.Continue reading
When Omnichannel Breaks Down
Omni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in their buying journey. The transition in between channels must be fluid for the customer.Continue reading
How To Reposition The Competition
In an already complicated market space, positioning your product can be a very difficult task. Finding uncontested ground is similar to finding a needle in a haystack.Continue reading
3 Elements Critical To Brand Success
Whether you're a start-up, a small business, an entrepreneur or a large organization, ensuring that these 3 elements are incorporated into your brand strategy, will serve you well.Continue reading
Top 5 Branding Blunders Of 2018.
Businesses should always have a contingency plan in place when building a marketing campaign. It's best to steer clear of political, religious or cultural sensitivities. In doing so they must avoid taking sides in controversies that could leave the target audience split. Continue reading