How Amazon’s 1-Click Changed The E-Com GameDid Amazon's '1-Click' create a revolution? When Amazon came into business over 20 years ago , no one could have predicted that we were dealing with a $900B+ company in the making. By Sheldon De Sousa , in Product Management , at January 16, 2020
Let’s Talk Customer Experience (CX).Customer experience (CX) is the mental, emotional or physical state of a customer as a result of some interaction with a business or brand. By Sheldon De Sousa , in Product Management , at January 11, 2020
When Omnichannel Breaks DownOmni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in their buying journey. The transition in between channels must be fluid for the customer. By Sheldon De Sousa , in Brand Management Product Management , at November 12, 2019