How Brick & Mortar Drop The E-Com BallE-commerce has become an essential constituent of the global retail framework. It’s hard to escape the comfort of digital shopping paired seamlessly with the convenience of store-to-door delivery. By Sheldon De Sousa , in Product Management , at December 3, 2020
Marketing During A PandemicMarketing during a pandemic is tough, particularly for small businesses. Public fear, social distancing, economic distress and a host of other factors have affected commerce across the globe. By Sheldon De Sousa , in Brand Management , at August 21, 2020
How Amazon’s 1-Click Changed The E-Com GameDid Amazon's '1-Click' create a revolution? When Amazon came into business over 20 years ago , no one could have predicted that we were dealing with a $900B+ company in the making. By Sheldon De Sousa , in Product Management , at January 16, 2020
When Omnichannel Breaks DownOmni-channel anticipates that customers may interact with one or several channels before completing their purchase as they progress in their buying journey. The transition in between channels must be fluid for the customer. By Sheldon De Sousa , in Brand Management Product Management , at November 12, 2019