Google’s New Logos Surprise MeGoogle's new logos are odd, even for a company that prides itself on being unconventional. I woke up this morning questioning the Merlot I consumed the previous evening. By Sheldon De Sousa , in Brand Management , at November 3, 2020
How To Build A Sustainable AppWith over 3.2 billion smartphone users and 1.3 billion tablet users across the globe, it should come as no surprise that the app industry remains lucrative and is growing at a frantic pace. By Sheldon De Sousa , in Product Management , at October 17, 2020
The Necessity Of Ethical Branding.In a world more accustomed to seeing brands positioned as symbols of self-expression or statements of accomplishment, ethical branding hasn't been one of the most prominent tools used by marketers. By Sheldon De Sousa , in Brand Management , at April 21, 2019
What Is A Brand?A brand is a cluster of all characteristics, perceptions, expectations or associations, tangible or intangible, that set an individual, product, service, concept, company or place apart for competition in the eyes of the customer. By Sheldon De Sousa , in Brand Management , at February 10, 2019