Google’s New Logos Surprise MeGoogle's new logos are odd, even for a company that prides itself on being unconventional. I woke up this morning questioning the Merlot I consumed the previous evening. By Sheldon De Sousa , in Brand Management , at November 3, 2020
Google’s Strange Hardware Naming ConventionsGoogle's portfolio architecture is unconventional. That motif applies to their product naming conventions. Could it backfire? By Sheldon De Sousa , in Brand Management , at September 7, 2020
Why Google Struggles With Hardware.I have always had a lot of respect for how the search engine has evolved. Google has made several natural, and sometimes questionable, extensions to its product portfolio en route to a market cap of over $900B. By Sheldon De Sousa , in Product Management , at November 16, 2019
Decoding Alphabet’s Brand PortfolioThe reconfiguration of Google and the resulting new parent company – Alphabet, is indicative of the ambitious growth strategy that lies ahead. By Sheldon De Sousa , in Brand Management Case Studies , at February 26, 2019