15 Reasons Why Products Fail.It isn't easy to hit a home run with every product a business brings to market. Some products launch to great applause, others to so-so like receptions and then there are those that make product managers cringe. By Sheldon De Sousa , in Product Management , at May 2, 2019
Moleskine’s Brand Extensions ExplainedMoleskine isn't looking to sell the best coffee or travel package. It's trying to use these brand extension programs to energize the brand. By Sheldon De Sousa , in Brand Management Case Studies , at April 2, 2019
Building A Minimum Viable Product (MVP).A minimal viable product (MVP) is a lean representation of your final product. It is the most simplified version of your hypothesis. By Sheldon De Sousa , in Product Management , at February 12, 2019