Moleskine’s Brand Extensions ExplainedMoleskine isn't looking to sell the best coffee or travel package. It's trying to use these brand extension programs to energize the brand. By Sheldon De Sousa , in Brand Management Case Studies , at April 2, 2019
Building A Minimum Viable Product (MVP).A minimal viable product (MVP) is a lean representation of your final product. It is the most simplified version of your hypothesis. By Sheldon De Sousa , in Product Management , at February 12, 2019