How To Prioritize A Product RoadmapWhen people ask me about building a product roadmap, I often respond with a question, " Are you talking about building one or prioritizing one?". By Sheldon De Sousa , in Product Management , at December 22, 2020
Experiment Now Or Follow The Brave LaterThe fear of failure leaves many swimming in a comfort zone they call home. Most will never challenge the status quo preferring to let others show them the way forward. By Sheldon De Sousa , in Product Management , at December 15, 2020
How To Build A Sustainable AppWith over 3.2 billion smartphone users and 1.3 billion tablet users across the globe, it should come as no surprise that the app industry remains lucrative and is growing at a frantic pace. By Sheldon De Sousa , in Product Management , at October 17, 2020
Google’s Strange Hardware Naming ConventionsGoogle's brand architecture is unconventional. That motif applies to their product naming conventions. Could it backfire? By Sheldon De Sousa , in Brand Management , at September 7, 2020
How Bad UX Ruins A Good AppSubmitting an order is one of the few primary reasons for this technology's existence. Surely, someone walked the user's path before delivering the project. By Sheldon De Sousa , in Product Management , at August 23, 2020
Developing Products For Creatures Of HabitAs humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our mind and are triggered when we interact with new circumstances. By Sheldon De Sousa , in Brand Management Product Management , at October 27, 2019
9 Tips For Building Better ProductsGreat products are built by people with a high degree of empathy, an appreciation for good design, a firm belief in research analysis, the ability to organize and a passion to deliver real value to the market. By Sheldon De Sousa , in Product Management , at August 21, 2019
The Curious Case Of The Lamborghini CountachHow could a production supercar with so many imperfections win the hearts of millions of people around the globe? What made the Lamborghini Countach so special? By Sheldon De Sousa , in Case Studies , at August 16, 2019
Facebook’s Brand Image Gets A Facelift, 2019.The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided information. "Has Facebook taken the right steps from a product and branding standpoint to reflect this new face? By Sheldon De Sousa , in Case Studies , at May 14, 2019
How The Product Adoption Cycle Drives Strategy.The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle. By Sheldon De Sousa , in Product Management , at May 3, 2019