9 Tips For Building Better ProductsGreat products are built by people with a high degree of empathy, an appreciation for good design, a firm belief in research analysis, the ability to organize and a passion to deliver real value to the market. By Sheldon De Sousa , in Product Management , at August 21, 2019
Facebook’s Brand Image Gets A Facelift, 2019.The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided information. "Has Facebook taken the right steps from a product and branding standpoint to reflect this new face? By Sheldon De Sousa , in Case Studies , at May 14, 2019
How The Product Adoption Cycle Drives Strategy.The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle. By Sheldon De Sousa , in Product Management , at May 3, 2019
Pricing Strategies – Which One Is Right For Your Business?Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions, influences and competitor activities. By Sheldon De Sousa , in Product Management , at April 13, 2019
Building A Product Vision.Product visions are mini-vision statements that product managers use to articulate product purpose, and with it, product strategy. By Sheldon De Sousa , in Product Management , at January 19, 2019