9 Tips For Building Better Products

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Great products are built by people with a high degree of empathy, an appreciation for good design, a firm belief in research analysis, the ability to organize and a passion to deliver real value to the market.Continue reading →

Facebook’s Brand Image Gets A Facelift, 2019.

The social media giant has found itself at the center of privacy scandals, electoral controversies, hate speech and misguided information. "Has Facebook taken the right steps from a product and branding standpoint to reflect this new face?Continue reading →

How The Product Adoption Cycle Drives Strategy.

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The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle. Continue reading →

Pricing Strategies – Which One Is Right For Your Business?

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Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions, influences and competitor activities.Continue reading →

Building A Product Vision.

young business people trying to conceive a product vision statement

Product visions are mini-vision statements that product managers use to articulate product purpose, and with it, product strategy.Continue reading →