How To Prioritize A Product Roadmap
When people ask me about building a product roadmap, I often respond with a question, " Are you talking about building one or prioritizing one?".Continue reading
Posts Tagged → Product
How To Build A Sustainable App
With over 3.2 billion smartphone users and 1.3 billion tablet users across the globe, it should come as no surprise that the app industry remains lucrative and is growing at a frantic pace.Continue reading
How Bad UX Ruins A Good App
Submitting an order is one of the few primary reasons for this technology's existence. Surely, someone walked the user's path before delivering the project. Continue reading
Developing Products For Creatures Of Habit
As humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our mind and are triggered when we interact with new circumstances.Continue reading
Tropicana’s Packaging Redesign Struggle.
After Tropicana's packaging redesign, customers immediately expressed their dissatisfaction via letters, e-mails, social media and telephone calls. Continue reading
How The Product Adoption Cycle Drives Strategy.
The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle. Continue reading
Pricing Strategies – Which One Is Right For Your Business?
Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions, influences and competitor activities.Continue reading
Apple iPod – How A Tech Giant Rose.
Industry pundits looked at it skeptically, not because of its functionality, but because it was a portable music player launched by a company that had no business in music. Yet the iPod shook the industry. How did Apple pull it off?Continue reading
Color Psychology In Branding
It is important to understand that the effects of color differ amongst people. Factors such as gender, age, climate, situation or culture can influence how an individual interprets color. Continue reading