How To Prioritize A Product RoadmapWhen people ask me about building a product roadmap, I often respond with a question, " Are you talking about building one or prioritizing one?". By Sheldon De Sousa , in Product Management , at December 22, 2020
How To Build A Sustainable AppWith over 3.2 billion smartphone users and 1.3 billion tablet users across the globe, it should come as no surprise that the app industry remains lucrative and is growing at a frantic pace. By Sheldon De Sousa , in Product Management , at October 17, 2020
How Bad UX Ruins A Good AppSubmitting an order is one of the few primary reasons for this technology's existence. Surely, someone walked the user's path before delivering the project. By Sheldon De Sousa , in Product Management , at August 23, 2020
Developing Products For Creatures Of HabitAs humans, we are creatures of habit. Our experiences form mental models that rest within the recesses of our mind and are triggered when we interact with new circumstances. By Sheldon De Sousa , in Brand Management Product Management , at October 27, 2019
Tropicana’s Packaging Redesign Struggle.After Tropicana's packaging redesign, customers immediately expressed their dissatisfaction via letters, e-mails, social media and telephone calls. By Sheldon De Sousa , in Case Studies , at June 5, 2019
How The Product Adoption Cycle Drives Strategy.The product adoption cycle is simply the sequence of customer types who purchase your products throughout its lifecycle. By Sheldon De Sousa , in Product Management , at May 3, 2019
Pricing Strategies – Which One Is Right For Your Business?Pricing strategies are the methods through which companies price their products and services in relation to strategy, market conditions, influences and competitor activities. By Sheldon De Sousa , in Product Management , at April 13, 2019
Apple iPod – How A Tech Giant Rose.Industry pundits looked at it skeptically, not because of its functionality, but because it was a portable music player launched by a company that had no business in music. Yet the iPod shook the industry. How did Apple pull it off? By Sheldon De Sousa , in Case Studies , at February 26, 2019
Color Psychology In BrandingIt is important to understand that the effects of color differ amongst people. Factors such as gender, age, climate, situation or culture can influence how an individual interprets color. By Sheldon De Sousa , in Brand Management , at January 20, 2019