Tropicana’s Packaging Redesign Struggle.After Tropicana's packaging redesign, customers immediately expressed their dissatisfaction via letters, e-mails, social media and telephone calls. By Sheldon De Sousa , in Case Studies , at June 5, 2019
Customer Research And The Impact Of Digital.In an age where the boundaries of possibility are regularly tested, only those who weave their way into the DNA of their customer's will be successful in building sustainable long-term value and even though we believe the tools for research have advanced, in the greater scheme of things, we're only getting started. By Sheldon De Sousa , in Product Management , at December 13, 2018