Why A Sound Brand Portfolio Architecture MattersA brand portfolio is simply the grouping of brands owned and managed by a single company. Without a formal framework for how brands place in the portfolio, confusion tends to prevail. By Sheldon De Sousa , in Brand Management , at March 22, 2019
How To Organize Your Brand Portfolio?A brand portfolio is simply a collection of multiple brands that co-exist under a single organization. Portfolio structures offer clarity on how those brands are organized and deployed to cover various targeted products, markets and audiences without overlap. By Sheldon De Sousa , in Brand Management , at March 17, 2019
Decoding Alphabet’s Brand PortfolioThe reconfiguration of Google and the resulting new parent company – Alphabet, is indicative of the ambitious growth strategy that lies ahead. By Sheldon De Sousa , in Brand Management Case Studies , at February 26, 2019