Hi! I’m Sheldon

Product Lead & UX Enthusiast

I help teams build meaningful products, driven by a genuine commitment to improving the lives of those we design for.

What I do


Product Management

Balance customer needs, technical feasibility, and business value.

Product Strategy

Define the vision, build the roadmap, and drive GTM plans.

UX Design

Contribute to decisions that deliver a frictionless experience.

User Engagement

Formulate and execute user communication strategies.

Planning & Research

Identify opportunities for development or extension.

Mentor & Lead

Share experience and knowledge. Build high-performing teams.